Founding Federation Standup
Build your client pipeline and your business
A daily standup for founders building businesses that serve individuals and small businesses.
Live cohort · Make a Job · 9:00 AM PT
On a break week
Between-cohort break — the next cohort picks up soon.
This cohort: Jul 13 – Jul 24, 2026
Next break:
Between-cohort break,
Jul 29 – Jul 31
How the cohort rotates
Smallest Shippable
We focus on the smallest thing you can ship and get paid for — a service, a product, or a repeatable offer — so you build momentum and revenue fast.
Next cohort starts Aug 24
Heart-DrivenNow
With revenue behind you, we build the project you actually care about — the one led by your values, not just the market.
Running now
Drop In and Build
What the community is shipping in the Bazaar.
23
projects launched all-time
Heart-Driven curriculum
1
Day 1 · Monday, Week 1
- Check in on what you're building and why it matters to you
- Sort your project pieces into novel versus off-the-shelf
- List twenty real people who might actually care
- Write one sentence describing your smallest working version
- Put up a simple coming soon page with email signup
2
Day 2 · Tuesday, Week 1
- Pick five people who might support your project early
- Name the biggest guess you're making about whether people will care
- Write short personal messages inviting them to see what you're building
- Send all five messages before lunch
- Track who responds to learn if your guess was right
3
Day 3 · Wednesday, Week 1
- Pick five more people to invite as early supporters
- Write personal messages explaining why you're building this
- Send each message one by one during class
- Check who signed up from yesterday's invites
- Talk through what's blocking your demo from working
4
Day 4 · Thursday, Week 1
- Check if your project feels different from what already exists
- Send one gentle follow-up to people who haven't replied
- Look at how many people signed up after your messages
- Write a short post showing how you made your prototype
- Share what you built and what worries you with the group
5
Day 5 · Monday, Week 2
- Pick one person from the group whose project attracts similar but different people
- Decide on one simple way to promote each other's launches
- Write a short proposal message asking if they want to team up
- Add five more names to your early supporter list
- Review your prototype and cut anything that won't be ready by Thursday
6
Day 6 · Tuesday, Week 2
- Pair up with someone else building something and create one shared page or post that shows both projects together
- Write down who gets credit for what and what happens if one person runs late
- Build the joint teaser or bundle description and put it online
- Send five personal messages to potential supporters mentioning the partnership
- Check that the collaboration protects what makes each project unique
7
Day 7 · Wednesday, Week 2
- Pick five more people to invite as early backers
- Score different reward levels by how many choose them and how hard to deliver
- Write and send personalized messages to contacts sixteen and seventeen
- Write and send personalized messages to contacts eighteen through twenty
- Share your campaign ideas with the group and get feedback on reward options
8
Day 8 · Thursday, Week 2
- Review your two-week project in four areas: money interest, who responded, what you built, what you learned about yourself
- Reply to anyone who messaged you earlier this week
- Check your demo works and your launch page draft exists
- Write a short public post saying you're launching soon
- Show your prototype to the group and pick your launch date
What's Included
Founding Federation Standup
Mon–Thu, 9–10am Pacific
Show up, build together, share leads, get accountability. Run by Spencer.
How to Get Started
- Sign up at any support tier below — including free with a scholarship.
- Pick your standup — Founding Federation, Shipping Software, or both.
- Show up. That's it. Bring your laptop and your questions.
Support the School
Your support pays for instructors, infrastructure, and scholarships. Pay what you can.
Standup
$60/mo
pay what you can
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Can't afford it?
Apply for a scholarship. We say yes. You don't need a compelling reason — just ask.
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